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It’s What They Actually Want, Not What You Think They Should Want
Before we do anything else, take a look at this recent contest/win: So three things jump out at me when looking at these ads: The winning ad focuses on benefits while the losing ad hypes features...
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It’s Not About You — Copywrite Your PPC Ads From Their Perspective
It’s Win of the Week time, so take your guess on which ad won: If you didn’t guess Ad A, what were you thinking? Seriously. If I’m a business person looking to get a liquor license, do I care how...
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Reassure the Searcher and Cast Doubt on the Competition
Both of the following ads are good, solid ads, but one far outperformed the other in driving conversions. Take a look and see if you can’t figure out why: So, they are both good ads because they...
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Factors For PPC Ad Copy Effectiveness
OK, it’s Win of the Week time, so pick your winner: And the real winning ad is… Ad A So let’s look at WHY Ad A won out over Ad B, boosting CTR by 148%: First Unique is a much stronger claim...
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The Benefit of the Benefit of the Feature
Standard copywriting advice is to focus on benefits over features. Then again, one of the most famous copywriters in the business — Robert Bly — states that that just aint so when it comes to engineers...
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When You Find Something That Works, Highlight It
Alright, pick your winner: So before I tell you which ad actually won, let’s talk about testing in general The first thing to realize is that anyone involved with split testing and optimizing will...
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Borrowed Shoes Make For Better Copy
Common wisdom says to know a man (or woman), walk a mile in his shoes. Copywriting wisdom says you gotta put yourself into the prospects shoes to effectively speak to them. And I think that skill...
View ArticlePPC Ad Copywriting Tip of The Year
In looking back at all of the Tips from the Boosters Columns this year, I was searching for some patterns — what topics and tips seemed to repeat themselves the most. The short list looked something...
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The Implied Benefit In PPC Ad Copy
Sometimes PPC Ad copy can do just fine not be grandly stating the benefit, but by implying it. Now, for the most part, I recommend you steer towards strong can’t-miss-it statement rather than subtle...
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Deal Sweeteners Can Make the Difference
First, before I get too far into this, go ahead and guess the winner: Now, if you’re a PPC professional, you really should have had no trouble picking out the real winning ad — Ad A — simply because...
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Google Ad Customizers: Benefits and Insights from Boost Media COO
Benefits of Ad Customizers Google’s Ad Customizers let you show highly relevant ads to your customers, in real-time, even when you have thousands (and sometimes millions) of products, services, and...
View ArticleCreative Ad Copy Still Matters
In late 2014 Google announced several tools meant for larger and more sophisticated digital advertisers who manage multiple or large-scale accounts. One of these tools is known as “Ad Customizers”, and...
View ArticleYour Detailed Testing Strategy for Google Expanded Text Ads
With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate...
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CSM Insights: Know Your Messaging
Every month we bring you SEM insights from our knowledgeable Customer Success Team. Today CSM Devon Gray, who works with some of the largest retail advertisers across the US, shares how messaging...
View ArticleCSM Insights: A Day in the Life of “Colonel Mustard”: Beloved Booster; Writer...
Every month we bring you insights from our knowledgeable Customer Success Team. Today CSM Devon Gray taps into her own creativity and shares a fictional account of a day in the life of a Boost writer,...
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Automation for Advertising: A Brief Overview
SAN FRANCISCO, May 4, 2018 – Artificial intelligence. Machine learning. Automation. These words have been buzzing through seemingly every industry over the past several years. Many people have a...
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Responsive Search Ads (RSA) – Fact Sheet
Download the Latest Boost Media RSA Fact Sheet [Here] What’s Changing? This new Google Ads ad format, currently in beta, offers up to 15 headlines and 4 description lines. Dynamically combining up to...
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How Far can AI go in Marketing?
As technology is increasingly applied to all phases of marketing, how much of a role will there be for the traditional marketer? This question is particularly relevant to data-intensive areas of...
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Lexical Insights: Unlocking the Hidden Value in your SEM Program
All advertisers have a clear and measurable goal for their SEM program: drive more revenue at the lowest possible cost. While revenue generation will always be the primary goal for SEM, data science...
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